Clinical Trial Recruitment

As the life science sector continues to grow, companies face the challenge of increased competition for qualified patients for clinical trials. Delays in these trials due to lack of enrollment can cost both big and small companies millions of dollars. 

To ensure that prospective patients are aware of our clients’ clinical trials right from the start, Lazar Partners has built a strong capability in Clinical Trial Recruitment PR and Communications. We work closely with our clients, clinical trial site staff, hospital and physician PR/marketing groups, clinical coordinators and field personnel to maximize awareness of the trial. Among the tools used in this effort are: 


  • National media tours for lead investigators
  • Local media relations for investigators
  • PSAs and other controlled media vehicles
  • Customized animation and b-roll
  • Disease-specific fact sheets and Q&A
  • Physician and patient media training
  • Customized media materials for each study site
  • Media monitoring
  • Creating IRB marketing/collateral materials and liaising with them for approval
  • National and local advocacy group outreach and relationship building
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