Marketing Communication

Lazar Partners is steeped in and expert at integrated marketing communications. We provide everything from executive-level strategic marketing counsel to full implementation of marketing communications solutions. Our comprehensive analysis of your commercial challenges and opportunities, coupled with creative, on-target thinking helps you successfully meet your marketing objectives.

Every marketing situation is unique. We develop customized programming to best address your specific business needs by drawing upon our in-depth experience, effectively using a broad array of communications tools across a range of therapeutic categories in pharmaceuticals, biotechnology and medical devices.


  • SWOT analysis and strategic planning
  • Public relations
  • Stakeholder mapping and association relations
  • Advertising
  • Direct mail
  • Direct-to-patient communications
  • Patient education
  • Direct-to-healthcare professional communications
  • Web site development and promotion
  • Newsletters
  • Brochures
  • Videos
  • Internal communications
  • Social Networking - establish new social network, monitor and engage existing social media
Site Map 420 Lexington Avenue, Suite 830, New York, NY 10170 | PH 212-867-1762 | FAX 212-867-0856