Product Positioning

You’re vying for your customers’ attention in a noisy, competitive healthcare marketplace. Lazar Partners is ideally suited to be your partner in capturing meaningful share of voice through strategic product public relations. We design and conduct campaigns that carve out a strong position for your product - whether establishing a new therapy as a leading treatment or breathing new life into a mature one. We’re experts at crafting key messages that resonate with healthcare professional and consumer audiences, credibly communicated through third parties such as the media and associations. The result: your customers take notice and take action.

We have in-depth experience effectively using a broad array of public relations tools across a range of disease areas in pharmaceuticals, biotechnology and medical devices, and are well versed in working on therapies at all stages of the product life cycle.


  • Key message development
  • Strategic communications planning
  • Professional and patient association relations
  • Media relations
  • Media materials development
  • Spokesperson identification and training
  • Disease awareness programming
  • Clinical data rollout
  • Clinical trial recruitment promotion
  • Medical meeting support
  • Crisis and issues management
  • Web site development
  • Social networking
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