Public Relations

We take great pride in understanding the audiences our clients want to reach and honing the messages our clients want to communicate. At Lazar Partners we develop and implement targeted media programs aimed at generating exposure for our clients in key consumer, business and medical publications and outlets.

Our media professionals’ in-depth knowledge and unparalleled relationships have enabled us to raise the visibility of rare diseases and conditions, medical devices that are changing the way physicians treat their patients and up-and-coming diagnostic treatments in the traditional and social media.

Capabilities

  • Media relations strategy (print, broadcast, online) and program development
  • Media mapping/perception audits
  • Media kit development
  • Media/presentation preparation and coaching for physicians and patients
  • Video/audio - Podcasting, B-Roll, SMT and RNR
  • Social media engagement
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