Biogen Idec

"Lazar Partners is a valued member of our extended TYSABRI Marketing team as they support our patient advocacy program. In the past 2+ years, Lazar has led our efforts in identifying and preparing TYSABRI advocates to speak about their experiences with Multiple Sclerosis (MS) and TYSABRI to those considering therapy and or on therapy. With Lazar's help, the TYSABRI brand team has been able to help people with MS connect with their peers through live programs and evening teleconferences. The feedback from our advocates and those they have touched has been phenomenal and is a testimony to the "white glove treatment" provided by Lazar."

Anna Diaz Triola
Associate Director, TYSABRI Marketing
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