"We started working with Lazar Partners to help drive clinical trial
recruitment efforts. Our goal was to distribute information about the study
to potential patients through the media. In addition to driving recruitment, Lazar was able to engage our customers and capture their attention in new
ways. Our customers became interested in other public relations
initiatives, such as morning and evening news programs. These activities
really solidified our relationships with these customers in ways that we had
never previously imagined."
"In addition, Lazar helped us build awareness in the cardiology community,
by leveraging clinical study results announcements through strategic media
campaigns at all of the major medical meetings and for published data in
peer-reviewed journals. All of these efforts really helped to capture our
customer's attention, which is the ultimate goal for any corporation."
Dan Burkhoff, MD, PhD, Vice President, Chief Medical Officer