Public Relations: Driving High-Visibility for a Medical Device Product Clearance

Objective

Maximize visibility for a critical gastroenterology device clearance announcement

Created video assets for distribution through PR and social media channels
Secured media interviews for top gastroenterology thought-leaders that participated in clinical trials of the product
Targeted nontraditional media outlets to broaden the news’ reach among patients

Achieved an audience reach of approximately 125 million
Outlets reporting on the news included The New York Times, Washington Post, CBS Evening News, Boston Globe, NPR, Fox News, Time, WebMD, Mashable and the Associated Press, among others
The product was mentioned on both the Tonight Show with Jimmy Fallon and the Late Show with David Letterman
Strong social media reach, with more than 40,000 video views on YouTube and more than 800 tweets commenting on the product