Objective
- Rebrand and drive traffic to a stroke website to best illustrate campaign initiative and messaging
Program
- Designed website layout to create an inviting user experience and encourage visitor engagement
- Developed Stroke Guideline Corner outlining the most up to date clinical guidelines in targeted countries: USA, Brazil and China
- Created nine Facebook micro-targeted ads based on latest statistics on stroke in order to drive stroke awareness and increase campaign engagement
- Monitored social media coverage in real-time, providing live updates to client
- Curated optimal social media content for stroke website, highlighting coverage of note and greatest reach
- Facilitated implementation of this multinational campaign and coordinated communication between multiple partners
Results
- Reached 13,702 visitors and 16,413 page views on the website on launch day
- Reached an audience of 827,939 users at a low cost of $0.12 per click and a click through rate of 7.27%
- Generated 90% of stroke website traffic through Facebook Campaign
- Reached an approximate audience of 5 million social media impressions
- Totaled 29,692 combined views of video in English, Chinese and Portuguese
