Objectives

• Establish privately held late stage startup company as a unique innovator in a staid category
• Build relationships with patient advocacy groups to gain support for CMS reimbursement
• Lay the groundwork for ongoing collaboration and future programming with advocacy groups

 Program

• Prepared robust audit of local and national advocacy groups in respiratory, rare disease and patient rights categories
• Contacted group leadership to set up meetings in advance of and during national medical congress
• Prepared company leadership to deliver impactful narrative during calls and meetings
• Worked with groups in the weeks and months following to gain support for client’s letter writing campaign and to provide support for group’s ongoing programs

Results

• Secured letters of support from seven groups to CMS administrator calling for improved reimbursement code for client’s technology
• Cultivated long-term relationships that have resulted in mutually beneficial projects and programming including event sponsorships, quotes in press releases, social media collaborations and more